Syntonics is a holistic hair care system that was founded on the blending of science and nature and combines the very best from both nature and developments in science to treat hair from the inside out. FormNation’s focus for this project was to create a design that tells this story.
Archive for the ‘branding’ category
True to the meaning of the word “heritage”, this design borrows from the brand’s visual equity, and pays homage to the original 1930’s pack design by updating the 2 bands running across the can. Antique Gold and Prussian Blue combine to create a timeless and luxurious look, and become the complimentary backdrop to enhance the paint colour “swatch” and the “finish-type” identification colour.
When creating the design I chose an elegant typography with a simple, classic tracing. In spite of the low budget and the black coffee bag, I would have liked to create an outstandingly aesthetic label which can compete among any other dominant wrapping, since the quality of the products deserves more serious attention.
A company, half Spanish and half Italian, which is born with a clear concept when it comes to elaborate its products. Its dedication transforms into the elaboration of exquisite quality extra jams. It was very important that the brand and packaging transmit these high range values of the product, served also in spherificated format.
The concept of the packaging design was to outwardly “express” the “feeling” of each of the coffee blend, an aim that our client was more keen in. We employed the most basic and essential of design tools at our disposal: typography, colors, patterns, iconography, copywriting, bespoke printing… combining with the unique naming for each variant of blend.
Our aim by working on this collection’s packaging, was to make a striking design, break the traditional codes of “Les Apiculteurs Associés” old collections, and overall, the other brands’ collections. By making a pared-down styled design, we wanted to bring up the modernity, the healthy and premium aspects of the new products.