The concept used for Topya’s brand identity is “welcome to the paradise’ to an utopic world”, and from this concept we choose natural and rough materials like concrete, stucco walls and rough wood.
Archive for the ‘branding’ category
Every corner of Bu.Co has been planned down to the smallest details, creating different situations of seating and style, in which customers can feel at ease according to their desires, from families with children to groups of friends, from those who want to drink a great beer or eat something after a walk around the shopping centre.
We worked with Japanese illustrator Kimiaki Yaegashi to create the bar’s mascot Xiao Hong, a boy in a Red Panda costume. It seems only apt that the adorable nocturnal animal fronts the eclectic drinking hole, whose entire concept is centered around a convivial setting for pre-party drinks, casual catch ups and even networking.
Michael Sheridan, founder and chairman of Sheridan&Co commented: “Our initial challenge was to create a brand identity that clearly communicated DKPT’s market leading expertise. It needed to appeal to a high-end audience while, at the same time, presenting itself as more of a contemporary, aspirational and fun lifestyle brand.”
The packages are shaped with geometric shapes of animals, and contain different amount of nuts and peanuts (in wide and thin measures), according to their animals. For example the giraffe package is taller than the lion’s package. The inspiration to the color palette and the ״see through״ holes that created is from the Fashion world and African dresses design.