There can never be enough of great designs, especially when that’s a nice identity design with lots of elements. And when this design is for a new Russian premium and luxury clothing brand. My hat off for province for such a great work, a thoroughlt designed identity, when not a single element is missed, and even buttons are given their own unique style… Lots of work, lots of creativity, and lots of applause for this great identity design.
Archive for the ‘branding’ category
Hayashi, a luxury fashion business based in Frankfurt am Main, distributes high fashion and avantgarde clothing from Scandinavia. In addition to a geometrically-reduced wordmark, we developed a visual system based on striking collages which exemplified Hayashi’s progressive ambition of presenting fashion as art.
Houdini develops sportswear that offers comfort regardless of the weather or level of exertion. Their products include base-layer clothing like micro-fiber undershirts and boxers, T-shirts and insulating long johns. What they needed from Propeller was packaging that would communicate their values and make them stand out in stores.
As a fragrance alone, CK One would probably not be a something we would feature here, but Calvin Klein re-packaged the product into an interesting casement. As part of the CK “We are One” campaign beginning this March, you will be able to purchase CK One or CK Be with an MP3 player and speaker that ties into their idea of “music as the universal language.” We couldn’t agree more.
Rituals is a mid-priced body and homecare brand established in the Netherlands. The company’s motto is to produce high quality nature inspired products inspired by eastern rituals at a relatively affordable price. Rituals launched their first organic alcohol perfume collection crafted by the world’s best perfumers.
“CO Design Agents collaborated with agency The Great Society on branding and packaging PureProject, a new line of Brooks Running shoes. The PureProject line features four distinct models with varying levels of minimal cushioning for a more propriocentric running experience. CO designed a complete ID system, as well as this stunning Launch Kit to entice and intrigue key retailers.”
London-based Sabotage PKG has created the packaging for the latest addition to the Hugo Boss Orange range, the Fit Plus Liner fashion sock. This collection is considered as a fashion rather than a sports accessory and the packaging design is aimed at showing the consumer the sock is engineered to stay fitted to the foot rather than slip into the shoe.
Designing a retail graphics package for the Adidas “Originals” line presented an exciting opportunity to support the vintage-inspired line of apparel. We developed a system of suspended graphic panels for flagship store window displays. Images were divided across the panels, placed at varying depths, to create visual interest at street level.