Novoceram Grands Millésimes booth at Cersaie 2016, Bologna – Italy
Archive for the ‘trade fairs’ category
The structure seems to revolve around the centre of the stand. This “hub” becomes the natural location for the reception area and event space. Indeed, characterised by the apparent weightlessness of the large panels that give the stand its free sense of form, this central space feels like a sort of contemporary agora.
A great attention has been paid to the bar area, with hand-made decorations and soft, precious furniture that encourage visitors to take a break from the show, enhancing the idea of hospitality. The graphic palette, simply played on the tones of black and off-white, guarantees the highest emphasis to the product design.
The project of the Milan-based architecture studio consists of two big side walls with a series of settings, spaces and situations strictly connected to the working environment: from the meeting room to the break-out area, from the conference room to the company restaurant without forgetting the waiting areas.
A closer look at this homely but ephemeral space will sooner or later reveal that everything in it, its “leather like” upholstered wainscoting, its textile wallpapered envelope, all cushioning and bed linens, every window and lamp screen, all wooden joinery pieces, each of the wall hung prints and even its area rug, are all made of nothing but LATEX INK. Please step in this all-printed environment and wonder!