The soft, sinuous and white shapes of these objects wanted to recall the “rebirth” of the brand, giving a feminine touch to the cold surrounding environment.
Archive for the ‘trade fairs’ category
The project of the Milan-based architecture studio consists of two big side walls with a series of settings, spaces and situations strictly connected to the working environment: from the meeting room to the break-out area, from the conference room to the company restaurant without forgetting the waiting areas.
A closer look at this homely but ephemeral space will sooner or later reveal that everything in it, its “leather like” upholstered wainscoting, its textile wallpapered envelope, all cushioning and bed linens, every window and lamp screen, all wooden joinery pieces, each of the wall hung prints and even its area rug, are all made of nothing but LATEX INK. Please step in this all-printed environment and wonder!
Precisely defined outlines of light and shadow play in its geometric spaces; intersections serve as entrances and passages, guiding visitors’ courses, while the stand’s outside intrigues passerby about its interior design. Product and technical information is sharply framed under each beam of light, avoiding the need for redundant light sources.
Contoured by a large steel frame, the island’s upper part is a sculptural-like installation of stapled steel boxes exhibiting different parquet samples. The wooden textures stand out against the dark surfaces of the back walls and the anthracite steel construction, highlighting the characteristics of the material.