In order not to let the rough cement damage the delicate meal atmosphere, however, we used cement board to replace the original cement, combined with delicate furniture and material of wall, it made the whole space present a feeling as simple but not easy, rich but orderly-coordinated.
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The designers chose a minimalist and transparent look exposing entire supply of the shop as well as get a sneak peek at sushi master at work through a glazed mezzanine. The colour scheme is inspired by the colours of traditional sushi rolls, black and white with a stripe of colourful triangles coherent with brand’s visual identity.
As always, the food is the most important part of a Jamie’s Italian restaurant, it was key to find exciting ways to display the food offers and entice travellers in. We created focal points within the three zones; the rustic grab-and-go counter in the bakery, the more refined antipasti bar in the restaurant, and nostalgia inspired ‘British pub carvery’ featured in the bar.