Archive for the ‘telecommunication’ category

Nokia Sapphire, Carbon Arte, Luna retail marketing by Uxus

October 3rd, 2011

Luxury and exclusivity were the key attributes communicated for the Nokia 8800 Sapphire. The campaign concept was to present the phone as a “jewel” with a series of golden jewelry cases. Leather and gold were used throughout the campaign, highlighting the opulent materials used on the casing of the phone.

BASE Flagship Store by Creneau International, Antwerp

July 28th, 2011

Set inside Antwerp’s fantastically grand central station, BASE’s new flagship store has been graceful integrated into the ‘classified monument’ by Belgian concept and design consultancy, Creneau International.

holpe+ by rkd retail/iQ, Shenzhen (A.R.E Awards)

July 7th, 2011

Judges loved the simplicity of this retail environment that used materials and space to create an upscale impression focused on the brand and marketing for the mobile communications retailer. Targeting two key customer groups, fashion and business, designers created a relaxing, informative and welcoming space to contrast with the cutting-edge merchandise and services.

Vertu flagship store by Klein Dytham architecture, Tokyo

July 6th, 2011

KDa’s latest project is a new boutique for Vertu in the heart of Ginza, Tokyo’s most exclusive shopping district. In designing a space in which to present such beautiful, exquisitely crafted objects, KDa’s approach was to create an interior that matched the sophistication and attention-to-detail of Vertu phones.

Bell by Burdfifilek, Toronto (A.R.E Awards)

June 29th, 2011

Rejuvenating the retail environment of one of Canada’s largest telecommunications service providers, designers created a store that reflects the approachable, clean line of the company brand. An oversized backlit Bell logo along the length of the store provides an instant visual connection to the brand.