This is the first flagship store that comes with simplified forms and basic materials such as wood. The design of the store, nordic and minimalist, has been chosen to approach the combinations of different and unexpected materials used for the bags.
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The interior has been set up as an amusement park, but one with props that reference the Italian homeland and brimming with coveted gifts. And with so much room available, Fendi couldn’t but pull out all the stops. As for props, a true eye-catcher undeniably is floral artist Makoto Azuma’s giant tree with fur blooming branches which is suspended within the atrium space.