The project scores the ambitious “smart and easy” goal of the architect and ownership. CANDIDA megastores, designed by Christopher Ward Studio, already opened in Naples Grandistazioni and Foggia, Bari, Salerno and is expanding to other regions from south to northern Italy.
Archive for the ‘store design’ category
Copper was chosen in reference to the stills used to produce whiskey at the A P Hotaling warehouse – once the West Coast’s largest whiskey repository – in which the store is located. Two of these are wash basins, which feature in most Aesop stores to allow customers to test the different skin products.
When you talk about dermatological products you are talking about a line that require not only an space to sell but a frame to display the health and nature that those products are taking to your life. Natural plywood, pastel colors and a boutique environment works as a background to agrupate more than 20 international brands in an space that also works as a test area for the customer translating the limit of buying to a product experience.
Tokujin Yoshioka, the Tokyo-based architect who has created interiors of many Issey Miyake boutiques across the planet, has designed a setting that hinges on an intricate balance between a futuristic aesthetic with clean lines, captured by coloured aluminum panels, and the building’s original architectural details.
The two shops, a ground floor and first floor, now become a single space module with individual subsections: mobile devices and their accessories on the ground floor, gaming and gadgets on the first floor. The ground floor hosts exhibition of products, while the first floor creates a comfortable and familiar space for gaming testing.
The facade is broken down into into a dozen vertical strips, like ribbons. Each strip supports several facets, alternately orientated upwards or downwards, as if folded. In the central area, these great pleats are made of glass and covered in regularly spaced LED modules, forming a large, animated grid.