A dramatic cross-tile floor pattern, based on similar patterns used widely across the city’s public and private spaces, defines key circulation routes throughout, and flips on its side to provide the store’s central focal point – a six-story-high tile-patterned wall which soars through the building’s central atrium.
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Following the opening of its first store at Cidade Jardim mall in São Paulo four years ago, revived Italian fashion house Valentino has opened a second boutique at Jk Iguatemi, a rivalling luxury mall situated only a stone’s throw away across the Pinheiros river.
The main underlying idea of the project is to produce separate spaces with different functions which are at the same time parts of a whole structure in the form of boxes in two colors which differentiates the dirty and clean spaces. This boxes are closed or semi-closed without any acoustic or olfactory disturbances. The customer will have enough room to experience a private catwalk.
The famous Italian luxury brand is doubly linked to Japan. First, the precious denim Kurabo of which Cohen’s jeans are made comes from Japan. Secondly, the most fundamental among the brand’s values are deeply rooted in the Japanese culture too: simplicity, high quality, and greatest attention to detail.
At a cost of Aud 140 million the expansion has focused on the so-called West Mall, and aims to cement its current stature as the leading mall Down Under by adding units for 100 new retailers, including a brand new luxury section that has managed to attract twelve luxury brands such as Valentino, Céline, Prada, Dior Homme and Chanel, in addition to an abundance of additional hospitality and leisure tenants.
The 7,659-square-foot (703-square-metre) floor plate is naturally divided into different areas by the building’s structural grid, which the team used to delineate separating black-framed glass walls and doors. These glazed partitions create rooms within the otherwise open plan, but allow the natural light entering from two sides to permeate.
For the display shelves and other fixtures where function is needed we will use vibration finish stainless steel which incorporates with the grey color of soft stone well. We aimed to portray the man made artifacts co-existing with the harsh side of nature, also considering the entire store atmosphere a single saucer to catch all the products shown.