The space was conceived by designer Pedro Silva through his collaboration with Chilean Brand Nalca Shoes. Based on three axes of interdependent action, Espacio Colaborativo Nalca offers guidelines of production suggested by the space’s three architectural programs. These programs include a commercial platform, creative lab and exhibition gallery.
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The cobbler side in white invites passersby to enter while the black retail space offers a divergent shopping experience. The retail side ends on a mirror background reflecting a rhythmic shelving system, which in turn accentuates the depth of the space with a tunnel effect. Two separate services, clearly defined, all in one store.
The brand image intends to move away from the historical style of the building. Therefore walls and ceiling blur boundaries to create an unlinked proposal from its shell. At the entrance, a backlit polycarbonate wall contrasts sharply with the granite facade, generating a rift between exterior and interior and also providing guidance for the customer.
Chipboard provides a neutral background along with pick-and-mix style display units, allowing the products’ bright colours to be prominent and catch the eyes of customers. The versatile sneakers are placed against black recycled-rubber panels referencing the urban culture of the brand whilst, generating maximum visual impact.