The interior of the flagship combines the styles of different time periods in history of Moscow. Inside the store, one may find typical elements of a Russian living room, where the older generation used to hang out, that are presented in a modern key.
Archive for the ‘shoes’ category
Chipboard provides a neutral background along with pick-and-mix style display units, allowing the products’ bright colours to be prominent and catch the eyes of customers. The versatile sneakers are placed against black recycled-rubber panels referencing the urban culture of the brand whilst, generating maximum visual impact.
On offer is a so-called run concierge who can provide personal running advice, a diagnosis or private running classes, a stylist who’s readily available to make you look good even when you’re breaking sweat, and bra fitting for the ladies. Also on the premises is a tee design studio where to customize t-shirts, and last but not least a NIKEiD studio brimming with the latest nike footwear.