The redesigned space also boasts a Superdry Sport pop-up container. In addition, a huge ceiling hung lightbox was wrapped around a concrete finish pillar, combining the latest fabric print technology and UV treatments for fluorescent-style text and vivid graphics.
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On offer is a so-called run concierge who can provide personal running advice, a diagnosis or private running classes, a stylist who’s readily available to make you look good even when you’re breaking sweat, and bra fitting for the ladies. Also on the premises is a tee design studio where to customize t-shirts, and last but not least a NIKEiD studio brimming with the latest nike footwear.