The retail experience was revolutionised using a variety of new techniques and technologies. The mirror-like plastic panels lining the interior were vacuum-formed and metallised and given their reflective finish from aluminium vapour.
Archive for the ‘visual merchandising’ category
frank agterberg/bca created a window installation that is capable of making a swift transition from past to present. The first three weeks of the campaign are riding on a wave of nostalgia and pride. Vintage garments, ditto still imagery and animated footage are on display in multipurpose expo cabinets.