Our brief was to showcase the exciting collaboration between world-renowned art college Central Saint Martins; a dazzling exploration titled “Into the Wilderness.” The concept looks to reflect the Lululemon customer who lives their life in motion, celebrating grace and strength through dynamic and powerful movement.
Archive for the ‘visual merchandising’ category
The spotligth in the window was a tree with lights and paper flowers with half inch hanging white cloth tapes with small cristal clear snowflakes at the end. Each tree was made of many pieces of a death tree branches chopped by local Fire Deparment one night after a huge storm that destroyed the woods in a park in our city.
The current showcase at Maison Hermès Ginza, entitle urban jungle, presents a wide range of these cunningly realistic sculptures. All monkeys, a large terracotta orang utan sits on a trunk and gazes onto the bustling cityscape. In the large window, a group of monkeys are huddled cozily together, and seem less deterred by what’s going on around them.
The theme of the windows was Asprey’s recent brand campaign ‘the Journey’ embodied by a short promotional film shot by Ali Walker. The whimsically filmed piece follows a journey through the English countryside on a steam train, and the displays feature elements such as stills of the train, as well as the bridges and scenery it passes through.