Benetton Fashion Week windows 2014, Milan – Italy
Archive for the ‘visual merchandising’ category
Our task was to propose a project that fits to the latest collection which is composed of mostly black clothes with marble patterns and bold prints. The decoration wasn’t supposed to be a typical Christmas one, so we set our course toward a modern-classic style reffering to ancient marble sculptures.
The show film is played in a ‘whispering’ window through which ‘space sounds’ and music are projected onto the street, encouraging shoppers to stop and engage. As the film ends, a series of lit footsteps appear to walk across the window bed, directing the consumer to the hero product; a beautifully hand crafted Ermenegildo Zegna Couture shoe.
In some windows feathers swirled like autumn leaves, in others – they gently fell down at the ground. Window dressings were coupled with the images on the demonstration monitors. Jewelry in the presentation windows looked in their “best light”. Regarding the autumn theme, we proposed decorative panels made of acrylic with internal illumination.