The concept was to recreate a beautiful wild meadow of flowers in all stores, the team came up with the idea of reusing existing props, which Hello Flamingo had made for the previous window scheme for Laura Ashley.
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By reducing the amount of visibly distracting details in the surroundings to a minimum, it increases the attention of the audience towards the speaker’s platform and enhances visibility and acoustics. In contrast, the playful use of rich, almost rainbow-like, customized colours makes the chairs and carpet stand out from its bright white surrounding.
The show sheds light on Miyake’s ideas about making things, and his approach to design — spanning from his earliest works to his latest projects — and to showcase his creations, Yoshioka has envisioned two mannequin typologies to display Miyake’s clothing which stem from the idea of ‘A piece of cloth’ being transformed into a beautiful shape that is worn on the human body.
The window is represented by a gorgeous giant sheep Brooks Brothers logo that has been redesigned into an origami style to give even more sense to the Chinese New Year theme and with the 3 wise monkeys as this is the year of the Monkey of Fire, that is the reason also why the 3 monkeys are painted with a splendid glossy red.