The consumer is quickly offered a deeper level of understanding of the tangible features and benefits of the shoe that runners will experience. This is communicated through the ‘FlyteFoam™ data panel’ which delivers the benefits of the shoe mid-flight – speed, cushioning and comfort.
Archive for the ‘visual merchandising’ category
With a sewing machine, the necessary storage and a cabinet to show the merchandise, such as buttons, threads and patches. Pieces finished by the tailors are presented on the rack for showcase, music comes from the amp provided by Marshall Amplification and we personally added the branded umbrella so all the hard tailoring work can be done in the shade.
Layered translucent materials and nostalgic school lockers formed the backdrop to the scheme, with neon strip lights reflecting the colours of the Olympic rings illuminating the window and the props. The neon lights were used in a variety of ways, from inside the lockers to being held by the mannequins as batons, bringing vibrant life to the scheme.