McLaren windows 2013 Winter, London
Archive for the ‘visual merchandising’ category
The installation shows a pixelated, oversized texture that presents two different readings by considering it in detail or from a general point of view from the outside of the building. Furthermore, CuldeSacTM has produced an audiovisual piece of motion graphics that explains the importance of water in environmental sustainability.
Inspired by paper toy theatres of the Victorian era, the windows are designed as multilayered stage sets of 2D and 3D elements that showcase De Bijenkorf’s holiday collection. Each window vignette expresses an enchanted product scene to inspire customers to find their perfect holiday gift. The window campaign will be fully unveiled on December 6th, 2013.