Installed in the brands flagship Oxford Circus location, the display was made up of over 1200 individually constructed card flowers positioned both on the inside and outside of the store windows.
Archive for the ‘visual merchandising’ category
The exhibition is staged at a purpose-built venue in the heart of the city near the grounds of the imperial palace, and presents the company’s history since its foundation in 1854. It does so by way of a series of specially designed settings, presenting a wealth of products from the Louis Vuitton archives in nine differently themed sections.
By reducing the amount of visibly distracting details in the surroundings to a minimum, it increases the attention of the audience towards the speaker’s platform and enhances visibility and acoustics. In contrast, the playful use of rich, almost rainbow-like, customized colours makes the chairs and carpet stand out from its bright white surrounding.