Finding and choosing the right product from the broad Pukkila selection was also clarified by giving each category a different identity colour.
Archive for the ‘visual merchandising’ category
The exhibition is staged at a purpose-built venue in the heart of the city near the grounds of the imperial palace, and presents the company’s history since its foundation in 1854. It does so by way of a series of specially designed settings, presenting a wealth of products from the Louis Vuitton archives in nine differently themed sections.
By reducing the amount of visibly distracting details in the surroundings to a minimum, it increases the attention of the audience towards the speaker’s platform and enhances visibility and acoustics. In contrast, the playful use of rich, almost rainbow-like, customized colours makes the chairs and carpet stand out from its bright white surrounding.
The show sheds light on Miyake’s ideas about making things, and his approach to design — spanning from his earliest works to his latest projects — and to showcase his creations, Yoshioka has envisioned two mannequin typologies to display Miyake’s clothing which stem from the idea of ‘A piece of cloth’ being transformed into a beautiful shape that is worn on the human body.