Archive for the ‘branding’ category

Hayashi design by Hort

June 20th, 2011

Hayashi, a luxury fashion business based in Frankfurt am Main, distributes high fashion and avantgarde clothing from Scandinavia. In addition to a geometrically-reduced wordmark, we developed a visual system based on striking collages which exemplified Hayashi’s progressive ambition of presenting fashion as art.

Houdini Sportswear packaging by Propeller

June 19th, 2011

Houdini develops sportswear that offers comfort regardless of the weather or level of exertion. Their products include base-layer clothing like micro-fiber undershirts and boxers, T-shirts and insulating long johns. What they needed from Propeller was packaging that would communicate their values and make them stand out in stores.

Levi’s Strauss & Co. Men’s Healthcare Line

June 19th, 2011

Lama Khayyat, a MFA graphic design student at the Academy of Art University in San Francisco took inspiration from Levi’s Strauss & Co’s iconic jean tag to create this wonderful men’s healthcare packaging.

CK One & CK Be “we are one” Bottle MP3 Players

June 18th, 2011

As a fragrance alone, CK One would probably not be a something we would feature here, but Calvin Klein re-packaged the product into an interesting casement. As part of the CK “We are One” campaign beginning this March, you will be able to purchase CK One or CK Be with an MP3 player and speaker that ties into their idea of “music as the universal language.” We couldn’t agree more.

Levi’s 501 Fragrance by Qubic New York

June 18th, 2011

Qubic New York was commissioned to concept and design a new fragrance for Levi’s Strauss. Currently still in the connecting phase, the concept and bottle have been well received.

100% recyclable Gucci packaging

June 17th, 2011

In June 2010 Gucci launched a completely new range of packaging, created by Frida Giannnini, that is 100% recyclable. In all of our stores worldwide this packaging will offer a bold new image of luxury that is sensitive to the environment and in keeping with the Gucci heritage of quality and excellence.

Rituals perfume by Matte

June 17th, 2011

Rituals is a mid-priced body and homecare brand established in the Netherlands. The company’s motto is to produce high quality nature inspired products inspired by eastern rituals at a relatively affordable price. Rituals launched their first organic alcohol perfume collection crafted by the world’s best perfumers.

Jewelry packaging Klotz by Gerlinde Gruber

June 16th, 2011

This packaging is made of six identical wooden cubes (nutwood, oiled). A leathern hinge provides the opening function, a paper loop used as closure (a logo can easily be printed on it). KLOTZ is not only for protecting the jewelry, also for presenting it!

Brooks Running PureProject Launch Kit by CO Design

June 16th, 2011

“CO Design Agents collaborated with agency The Great Society on branding and packaging PureProject, a new line of Brooks Running shoes. The PureProject line features four distinct models with varying levels of minimal cushioning for a more propriocentric running experience. CO designed a complete ID system, as well as this stunning Launch Kit to entice and intrigue key retailers.”

Hugo Boss packaging by Joe Doucet

June 15th, 2011

When Hugo Boss asked us to reinvent their body wear packaging system, we knew the challenge ahead. The category is a “sea of sameness,” restricted by the cost implications of showing a model’s
face across the volume inherent in body wear.

HUGO x Karim Rashid

June 15th, 2011

HUGO, the younger and edgier collection from Hugo Boss, has worked with designer Karim Rashid on a limited edition perfume bottle. The HUGO perfume was released in 1995 and comes now in the new Rashid bottle, which is limited to 1000 pieces worldwide.

Hugo Boss socks packaging by Sabotage PKG

June 15th, 2011

London-based Sabotage PKG has created the packaging for the latest addition to the Hugo Boss Orange range, the Fit Plus Liner fashion sock. This collection is considered as a fashion rather than a sports accessory and the packaging design is aimed at showing the consumer the sock is engineered to stay fitted to the foot rather than slip into the shoe.