Quark is a creamy, cheese-like fare with yogurt-like features, a staple in Europe but almost entirely alien to U.S. shoppers. The challenge was to present it as captivatingly different but not strange, European but not old-fashioned or elite gourmet.
Posts Tagged ‘BRANDING’
Giuseppe Giussani is an italian craftsman specialized in bespoke wood flooring. Everything starts from wood, so the idea was to combine his name and his raw material to create a personal brand identity. The result is an organic brand that represents the strong connection between the craftsman and his work. In a sense, his fate is written in the wood.
Great tools inspire great ideas. Pencil is the most natural and expressive tool for getting ideas on Paper (an app for iOS). Advanced technology meets beautiful design to keep you in the flow, without needing to switch tools. With Erase, Blend, and adaptive Palm Rejection, Pencil puts creative possibility in your hands.
The resulting brand design and extensions are strong, clean and updated, but patterns, signage and language reflect a respect for where it all started. The project was an extensive packaging and organizational challenge, in that the business offers multiple box sizes and ever-changing collections and confections.
We helped our client Gail Lozoff launch the first-casual restaurant chain, Einstein Bros. Bagels, in 1995. Her next restaurant concept was created around Neapolitan-style pizza and her love for Italian cycling. SPIN! is a “favoloso” fast-casual restaurant experience that is poised for national expansion.