Michael Sheridan, founder and chairman of Sheridan&Co commented: “Our initial challenge was to create a brand identity that clearly communicated DKPT’s market leading expertise. It needed to appeal to a high-end audience while, at the same time, presenting itself as more of a contemporary, aspirational and fun lifestyle brand.”
Posts Tagged ‘BRANDING’
The client asked us to create a colorful brand, we decided against our philosophy to use 21 colors. It was a conscious choice and a challenge. The brand identity is based on a geometrical grid and a modular system, such combination together with the rhythmic movement of the color elements works for the brand recognizability.
We produced furniture and finished interior by using wood materials normally used for substrate of furniture and interior finish for reducing the cost. Paint finish with rough texture is applied, so that it “weathers nicely as a taste” along with the time, rather than just becoming “old” after the completion.
Each of the 8 gift set designs they created were inspired by one of Noble’s condominiums. A prominent architectural design cue of the building – whether its architectonics, the interior design, or even the unique interplay of light and dark on tiling – was translated into unique designs for edible snacks and food.