Packaging is stapled paper clips office. Cheap and recycling. Rules of the game? Just build a house by matching the color of each blocks.
Posts Tagged ‘BRANDING’
This gave birth to the creation of a design that offers sophistication and uniqueness through incorporation of detailed infographics, bold colors and a dialogue between the Vintage and the Modern, which is set at appealing to a creative and intelligent consumer by offering him a “Rich taste for the experienced”.
With the brief to come-up with something edgy, flexible and distinct that would marry up to the proposed interior style, we came to Lane7. ‘Lane’ gave us an obvious reference to bowling and a sense of geographical location, whilst the ‘7’ came from the 1,024 possible outcomes of a game of bowling (1+0+2+4=7) but remained non-specific.
The new brand identity and packaging needed to communicate not only the simplicity of the product, but it’s genuine uniqueness from competitors. Forgoing the typical styled food photography approach, the new packaging instead uses actual ingredients (amaranth, soy, peas, carrots, salt & pepper) to create imagery.
Each label has space for Sherri to sign and date the product, and a custom rubber stamp makes for an economical collateral solution that reinforces the hand-crafted feel. The designs are delicate yet grounded — a balanced aesthetic that’s brought to life through careful font selection, a restrained color palette, and plenty of white space.
The conceptual proposal is to approach the product to the maximum expression of freshness. These eggs was literally taken fresh from the nest! Being an organic product, they also must transmit a premium royalty which is represented by his eco-packaging. The cockade shape works perfectly when it’s exhibit at the market shelves.