We select exclusive materials and complex technical details to highlight the premium character of the product. We deepen Rhum imaginary, pirate drink par excellence, in order to develop an attractive, suggestive and striking design.
Posts Tagged ‘BRANDING’
We create a system which graphically represents the characteristics of each wine. Inspired by the geometric motifs of Turdetan art, we make use of opposing concepts to create balance. The aging of wines (its absence, in young or semi-crianza wines aging in barrels) is depicted in the background colour on the bottles.
The glass bottle feature walls with wooden planks visually references the inspiration of the colored glass bottles and natural infusions of Mamajuana. Custom-designed test tube chandeliers hang above the bar, where bartenders use eyedroppers to add healthy tinctures and house-made bitters to cocktails crafted to promote health and cure ailments.
Very clean lines, a limited colour palette and a clinical approach. The choices in materials iare very Scandivian and airy. Even though the space is small the initial feel should be light and roomy. The menu system is created to be flexible and cater for a varied menu that changes depending on the produce available.
Natural brown, grey and red shades, rough surfaces, authentic old-fashioned fonts, abrasions and stamps, these concepts of brand identity are definitely full of history. The labels would happen amongst the industrial class old photos, and nowadays through the prism of contemporary graphic design they are especially relevant.