The hand-made quality of the logotype and overall identity is meant to praise the careful, traditional and apprehensive food making process of Santa Cruz.
Posts Tagged ‘BRANDING’
Launching in the US in mid-late 2013, Kozlik’s Mustard Powder takes the amazing flavour Canada knows and loves and makes it available to the masses as a powder. As a challenger in the mustard category, Kozliks wanted a package and presence that was dramatically different than the competition. Bold, gourmet, contemporary.
The award winning children’s clothing brand Bonnie Baby, approached Vivid Brighton to redesign their brand for a new e-commerce website & to assist with the opening of their first retail store. In a hugely competitive market their previous brand design and website functionality was being absorbed into the competitive landscape.
Summer is outdoors and so the idea of Take Away is quite simple: eat outside, in the sunny court or in the park. On the menu: sandwiches, salads, coffee, wine, beverages… We are environmentally conscious. We offer eco-packs and wooden cutlery – all to enjoy the exquisite tastes in a light atmosphere, somewhat closer to the Sun.
The result is a line of beautiful, fluid shapes in a high shine inky black lacquer finish. The sensual, complex curves of the products and unexpected proportions result in a collection that is both simple and timeless yet thoroughly modern. Every detail was meticulously considered from the ultra thin frame-around mirrors to the layout of the makeup or an oversized button.