The restaurant’s name and identity are based around the character of Miss Kō. A young, sexy but eternally mysterious symbol of Asia, and the embodiment of its traditions and its strangeness. Miss Kō shows us her ‘Yakuza’ full body suit tattoo, a sign in some Asian cultures of ties to the underworld.
Posts Tagged ‘BRANDING’
Continuing the application of Lucky Brand’s updated brand identity, I redesigned a seasonal series of reference materials for our Retail and Outlet store associates. Both pieces serve as a quick reference guide to Lucky Brand’s current denim product, including information on fits, washes and suggestions for which fits are best for certain body types.
Pewter replaced the current gold on pack and a subtle range of colours was introduced to aid navigation between skintypes and product category. The No7 logo was scaled up and cropped on cartons, reflecting the new bolder and more confident voice of the brand. A new typeface was chosen for pack copy, and the logo and copy then left aligned to feel more modern.
To emphasize elegance and style, the interior is painted white, and the exterior is covered with artificial black fur. This soft surface not only compels the attention of the passersby making them want to touch it, but it also reminds them of velvet, which was the favourite material of the 17th century.
The supporting graphic language is energetic and colourful; geometric patterns which radiate and pulse giving an illusion of movement and energy to capture DT’s constant motion and progression. A core colour palette of bright primary colours and impactful typography move DT confidently forward into the future space they own.