Enveloping the stand entirely was a mysterious black screen made from PVC plates – a total of 5000 plates were suspended on a grid of steel tubes.
Posts Tagged ‘Cologne’
The project of the Milan-based architecture studio consists of two big side walls with a series of settings, spaces and situations strictly connected to the working environment: from the meeting room to the break-out area, from the conference room to the company restaurant without forgetting the waiting areas.
Free standing wall panels produced a fluid space. In the front area formed Cooking Demo, Welcome Counter and Patricia Urquiola design freestanding blocks that guided the visitors inside the fair stand. In the walls bounding installation situations for more product highlights as well for the series products have been created.
Design of the stand takes inspiration from indoor-outdoor living fusion. The outside elements melting down in indoor living. The 2 living concepts in fusion of color, style and design of furniture. Main colors this year where BLUE, GREY and BEIGE and our theme was called PEACE TIME, living in a perfect harmony between outdoor and indoor.
The Vodafone Flagshipstore in Cologne defines the core of the Vodafone Brand personality with service for all customer needs manifested in a holistic brand experience. A brand new approach for the customer journey offers a great experience from a welcoming gesture, interactive browsing, creative consultation, to leaving the store with an (inspirational or positive) lasting impression.