AUDI forum by J. MAYER H. Architekten, Neckarsulm – Germany
Posts Tagged ‘germany’
Eye-catcher and space-defining element of the tourist information is a huge wall-like wood pile, which is characteristic for the landscape of the Black Forest. The logs are not simply piled. Each log is cut into shape and perfectly stacked on each other, so that the 15.5 meter long and 2.4 meter high wood pile forms the topography of the surrounding valley of Baiersbronn.
To emphasize elegance and style, the interior is painted white, and the exterior is covered with artificial black fur. This soft surface not only compels the attention of the passersby making them want to touch it, but it also reminds them of velvet, which was the favourite material of the 17th century.
We create a ’Branding Monument’ for BPW – striking architecture using the colours of the corporate design with high recognition value. The clear architecture facilitates concentration on the representation of product innovations. Highlight products are shown in an innovation forum, an LED curtain encircling the space forming a prominent frame for the presentation of high-tech products.