The existing office building of the BGV was gutted and completely revitalised using high quality materials. We optically reduced the building’s complexity by focussing on white, black and beige colors.
Posts Tagged ‘germany’
All fitted furniture is designed in a simplistic, restrained white. The niches in the shelving were designed in dark oak to highlight the products on display. The Esslingen town colours were used discreetly on selected items of furniture to underline the links of Esslingen citizens to their popular town information office.
The store inside, is like a veranda with big opaque white back-illuminated windows where it seems that the clothes look out to the cosmopolitan world. The shelves – with their black halls and the tables realized by varnished black wood – make the exposed products main protagonists and oppose themselves to the bright container niches of the opposite side.
Right-angled wall elements form the framework for the exhibited kitchens. From the outside they appear neutral but inside they are tailored to the different furnishing styles. This spatial design offers again and again interesting perspectives to the customers and invites them to a discovery journey through the different style worlds.
Heim is a Germany high-end home furnishings retail store in Indonesia, based in Jakarta and Surabaya. It is the authorised International distributor for Leicht Kuchen and Rolf Benz. As a client of VisualCast Designology, the project included logo, store development, launching event book design and calendar design.
The interior is constructed with locally sourced oak and steel and the ingredients are either sourced from artesian farmers, or forged by the Gamsai staff themselves. While creating a clean, modern space, Gamsai doesn’t stray far from the classic beer hall design that frequents Munich, with open bleacher style seating, looking in at the space and bartenders.