Posts Tagged ‘germany’
Developed as a prototype store and the first to display the newly developed retail design concept by Plajer & Franz Studio, the PORSCHE DESIGN store-in-store in Stuttgart’s prestigious department store Breuninger perfectly reflects the DNA of the brand. The store design is simple and functional with intelligent detail solutions.
The aim was to maintain many typical details such as stucco ceilings, coffered doors and the parquet floors while, at the same time, create a modern high-quality ambience that shows not only the new beginning in these traditional rooms but also point out a renewed long-term use. The central focal point of the practice is the entrance.