Together, they’ve created a collection that partners graphic elements and textures with the craftsmanship of Dutch Modernism, and given a modern spin. As a result, each of the pieces is characterized by clean lines, abstract geometric forms, and luxurious details.
Posts Tagged ‘neutral palette’
Elsewhere patterns and craft techniques are complemented with textures inspired by natural skins, from crocodile and lizard to shagreen and ostrich, alluding to coveted fashion accessories. Intricate details such as fluted metal profiles, inset into acrylic bedside tables and desks, add to the tactility and bespoke quality.
To create points of memory, and to lessen the visual vastness, the space is punctuated with exclusive design elements, including sculptural walls and a bean-shaped fitting room on a women’s floor, a sculptural room on the men’s department floor, and specialty, decorative lighting details in homewares – all referencing the store’s imaginative locale.
Located on the prestigious Princes Street and facing the historic castle, Primark Edinburgh occupies approximately 7,000 sqm of retail space, over five floors. The new façade makes a dramatic impression on the street, with reference and sympathy for the surrounding heritage, whilst using finishes and architecture that reflect the narrative of the brand.