The white box with black accents was inspired by a very special Yorkshire terrier and is combining elegant features with playful ones. One of its main purposes is reinventing the image of pet food, giving it personality and meaning.
Posts Tagged ‘Packaging’
The packages are shaped with geometric shapes of animals, and contain different amount of nuts and peanuts (in wide and thin measures), according to their animals. For example the giraffe package is taller than the lion’s package. The inspiration to the color palette and the ״see through״ holes that created is from the Fashion world and African dresses design.
The client asked us to create a colorful brand, we decided against our philosophy to use 21 colors. It was a conscious choice and a challenge. The brand identity is based on a geometrical grid and a modular system, such combination together with the rhythmic movement of the color elements works for the brand recognizability.
The task is complicated by the fact that the brand will be contrary to the common market stylistics, as it will spread through the Barbershop. The power of Japanese samurai image and the surrounding traditions has become the main line of the buyer to the brand identification and solution of the problem.
Seymourpowell took their inspiration from the elemental qualities of Scandanavian landscapes and from modern Scandanavian design to instil the range with a sense of absolute quality and premiumness. This can be seen in the minimal colour palette of white and taupe, the clean and elegant lines of the design, an evocative pebble graphic and subtle metallic copper foiling, all of which reference the traditional crafts and natural horizons of Scandinavia.