In categories such as fine wines and spirits, ageing is the fundamental indicator of quality and substance. We wanted to use this insight as the foundation of new product line that bottles the essence of ageing and forces us to question our attitudes.
Posts Tagged ‘perspectives’
Using thin and continuous lines of light organized trough some different geometrical arrangements, the ceiling was taught as a drawing surface to characterize the space. The glass partitions were textured by panels of random hatched stripes in order to emphasize the limits of different departments as textured veil membranes floating in the space.
Inspired by Janet Laurence’s ephemeral artistic layering of photographic architectural images across transparent screens & post modernist art work where layering of disparate imagery brought about alternative 3rd meanings so too was it considered that the now vacant and prominently positioned large corner glazing of the new Fame Agenda facade could re-interpret ‘old’ and ‘traditional’ in a new and contemporary ways.