This store evokes a casual feel through the use of natural materials and minimally detailed fixtures which provide an intimate setting for the retailer’s offering of swimwear, resort wear and accessories.
Posts Tagged ‘Santa Monica’
Each interior follows a color coded scheme, which dictates the overall scheme of the layout, forming a unified identity across each store. The studio noted the existing environment of each location, developing a unique scheme that would respond to the demographic population and needs of the target group.
Occupying a key comer on the vibrant Third Street Promenade, the new Nike Santa Monica store brings the company’s current ‘field house” concept to life. Composed of ‘Intricately detailed wood, glass, and steel components, the highly transparent facade provides opportunities for rotating product display and oversized imagery.