JP Graziano is one of the oldest and most recognized sandwich shops and Italian grocers here in the West Loop of Chicago. Jack Muldowney and Jen Serafini came up with a new branding concept to refresh their current visual identity by focusing on their rich history and quality product.
Posts Tagged ‘typography’
The concept centres on two bold feature boxes, which have landed in the store. The large, freestanding architectural boxes communicate the brand colour on the outside and have a contrasting internal lining, which either responds to trends to create a fashion space, or becomes softer to the rear to form a more discreet lingerie area.
The visual calendar ‘Rímtafla’ is divided by months and distributed onto 12 corridors. Each corridor represents a month of the year and each room is linked to a specific day in the ancient Icelandic calendar. The rooms are decorated with unique color palettes expressing Iceland’s unique color spectrums.
Trapéziste, meaning trapeze artist in French, pulls upon this visual vocabulary by creating a sense of movement and swinging around the bottle. I drew custom lettering for “Trapéziste”, which was inspired by circus typography from the 1850′s. The bottle of absinthe comes in a special gift tube, in all black with subtle circus performer imagery throughout.
The shop-in-shop concept is called adidas originals collective by Footaction and features a New York-inspired sophisticated design with subtle lighting, polished timber, metals and leathers, spiced up with custom city colours, street culture-inspired art, typography, interactive digital features and in-store gigs by various artists.
The supporting graphic language is energetic and colourful; geometric patterns which radiate and pulse giving an illusion of movement and energy to capture DT’s constant motion and progression. A core colour palette of bright primary colours and impactful typography move DT confidently forward into the future space they own.
The Sicilian is an old-style Italian restaurant located in New South Wales, Australia. As the brand name suggests, the design borrows heavily from the gentlemen’s style of 1940′s gangster films. We imagine this to be a place where mafia bosses patronise. The typography of the logo is inspired by engravings on firearms.
Taking inspiration for the graphic treatments from native handwriting, we simplified this and introduced a modern colour palette and friendly typography to communication the brand values. The resulting look and feel was then rolled out across a wide range of applications, from the interior of the shop, through to packaging, animated menus and a simple website.
Identity for online jeans store Denim Pavilion. It offers only quality original jeans from USA and Japan. There are presented labels such as Pure Blue Japan, Jean Shop, 3Sixteen, Tellasson, Eternal. The task was to create logotype stylizied to old labels. Identity is also based on typography and careful selection of materials.