Accompanying typography is clean and direct, matching the optical weight of the mark, while still having character to be distinct on its own.
Posts Tagged ‘typography’
TDDA collaborated with Diego Leyva, Creative Director of Nhomada to develop the graphic design, we worked through a multidisciplinary process in order to integrate the industrial design and typography with the architecture. The result transforms the standard sushi bar, and integrates a new concept of rice bowl.
The Goodyear Tire & Rubber Company was founded in 1898 when 38-year-old Frank Seiberling bought an abandoned strawboard factory on the banks of the Little Cuyahoga River in Akron, Ohio. The Goodyear Tire & Rubber Company was named in honour of Charles Goodyear, who discovered the rubber vulcanization process in 1839.
The concept centres on two bold feature boxes, which have landed in the store. The large, freestanding architectural boxes communicate the brand colour on the outside and have a contrasting internal lining, which either responds to trends to create a fashion space, or becomes softer to the rear to form a more discreet lingerie area.
The visual calendar ‘Rímtafla’ is divided by months and distributed onto 12 corridors. Each corridor represents a month of the year and each room is linked to a specific day in the ancient Icelandic calendar. The rooms are decorated with unique color palettes expressing Iceland’s unique color spectrums.
Trapéziste, meaning trapeze artist in French, pulls upon this visual vocabulary by creating a sense of movement and swinging around the bottle. I drew custom lettering for “Trapéziste”, which was inspired by circus typography from the 1850′s. The bottle of absinthe comes in a special gift tube, in all black with subtle circus performer imagery throughout.