Kirk Originals eyewear company opened its London flagship store on Conduit Street in the West End this week with a swanky launch party.

London-based Campaign designed the pared-down, dramatic retail environment of the 66 square-meter boutique. The black-and-white color palette, only one eyewear wall with 187 “heads” for frames, and practically no furnishings ensure that customers will focus on the eyewear, not the trappings. Eye examinations and fitting take place in the basement, away from the main display space. Large graphics of winking eyes in the window speak the same, clear language leaving no doubt about what they sell.

Established more than two decades ago, Kirk Originals is still run by Jason and Karen Kirk from their home near Bordeaux, France. Kirk Originals are available in more than 40 countries. – Tuija Seipell

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