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(Press Release – Stuttgart) The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG) is opening its first Porsche Design Store in Asia on July 15th. At the same time, the store in The Shoppes at Marina Bay Sands shopping mall in Singapore is the world’s first to follow a completely new shop concept. The entire product range from luxury brand Porsche Design will be on display in a space of around 160 m2. Customers can enjoy a unique shopping experience in this new store.

With the store in the Marina Bay Sands shopping mall, we’re forging a new path, said Dr. Juergen Gessler, CEO of the Porsche Design Group. We’re not just creating the first Porsche Design Retail Store outside Europe and the USA here, it’s the world’s first store to be developed according to a completely new and totally unique concept. The new shop design emphasises our philosophy of ‘Iconic Style’ and allows customers to experience it first hand. From a sales point of view, we have also reached a milestone: the new concept allows even better use of space and at the same time offers the customers plenty of space to spend time looking around.

The new store in Singapore follows a global concept that will be rolled out to other worldwide Porsche Design Stores from January 2012. The shop design was created in cooperation between the Porsche Design Studio and architects Blocher Blocher Partners, Stuttgart, to ensure that the iconic essence of Porsche Design products is brought to the fore. Its lightness and freshness are striking, emphasising the lifestyle of the luxury brand and making it tangible. Special importance was attached to the subject of sustainability. For instance, all lighting installations use latest generation LED technology – with the result that energy consumption has been reduced by more than 80 percent in comparison to the old concept.

In conjunction with Porsche Design’s new portfolio, the new concept gives particular room to the much extended fashion collection for women and men, which will be presented for the first time in Singapore. It not only includes the men’s collection and ladies’ leather jackets, but ladies’ wear and premium jeans as well. The new store concept offers a separate area for watch displays also, and a lounge area invites customers to spend some time and brings the luxury brand to life through a large LCD screen.

Porsche Design is a luxury brand with a particular focus on technically inspired products. The brand was founded in 1972 by Professor Ferdinand Alexander Porsche. The company’s products stand for functional, timeless and purist design, with convincing technical innovations. The product portfolio includes watches, sunglasses, luggage, electronic products, a men’s fragrance line as well as sports apparel and fashion collection. All the brand’s products are designed in the Porsche Design-Studio in Zell am See, Austria and sold worldwide in the company’s own stores, franchise stores, shop-in-shops, high-end department stores and exclusive specialist retailers.

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