Smile, the world is about to welcome a new place of pilgrimage. A place which, despite its luxurious appearance, pays tribute to the best the street has ever produced. Ralph Lauren, born in the Bronx, New York, is opening his largest European store in the historic popular district of Paris, Saint-Germain-des-Prés. This flagship store is the brand’s third store in the city and is destined to become a reference.

The building housing the store is a sixteenth century mansion, covering more than 2,100m². An almost magical place hosting the label’s men and women’s collections but also a Watch lounge presenting the three key Ralph Lauren watch collections. The sports lines for men, in particular Blue Label and Polo Ralph Lauren, take up the third floor. The fourth and last floor stages the Double RL line in a raw, country American far-west atmosphere. “I wanted to create a space conjuring up glamour, culture and the artistic spirit which I love”.

And for the first time in Europe, Ralph Lauren will couple his flagship with a restaurant. Between the Flore and the Deux Magots, you will be able to taste typically American cuisine in an historic French setting. To summarise, the cosmopolitism and social openmindedness of Ralph Lauren will come together under the same roof.

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