New York City — Bottega Veneta is pleased to announce the opening of a new store at 849 Madison Avenue in Manhattan. The store, Bottega Veneta’s second in New York City, represents the next step in the brand’s retail growth and features an entirely new approach to the shopping experience. This new concept, developed for cities in which Bottega Veneta has an established presence, consists of specialized stores tailored to specific customers and particular neighborhoods.

On Madison Avenue, that means an elegant boutique offering a precisely edited selection of only women’s products, including handbags, small leather goods, ready-to-wear, shoes, jewelry, accessories, sunglasses, and fragrance. The new shop measures 2000 square feet. For Bottega Veneta Creative Director Tomas Maier, the opening of customized women’s and men’s stores is a natural result of the company’s growth over the past decade. “Bottega Veneta’s product range is now broad enough that we can be more specialized in how we approach our customer,” he explained. “In cities where the brand is well defined, we can offer customers the choice of a more intimate shopping experience, in their own neighborhood, in a store where the products have been selected especially for them.” The interior of the new store was conceived and designed by Mr. Maier to center upon the idea of lightness.

This notion was explored conceptually through the use of new materials and finishes and the creation of new design elements. The goal was an evolution of the brand’s existing identity, an interior suffused with light and translucence that retains the characteristic serenity, luxury, and warmth of the Bottega Veneta shopping experience. As in all Bottega Veneta stores, every element of the interior, from the handcrafted vitrines to the door handles sheathed in leather, has been custom made. Notable design features include walls covered with suede; mohair furniture upholstery, and custom-dyed, pure New Zealand wool carpets.

American oak, dark ivory Dolomite marble, and bronze-tinted glass illuminate the space, adding brightness, clarity, and texture. Matte black and warm gray metal lend a muted glow to fixtures. Fabrics range from linen, microfiber, and mohair to raso di satin and suede, all in soft, luminous shades of gray and light brown like Flagstone, Roccia, Argile, and Dakar. “The new store has the feel of an intimate European boutique,” said Mr. Maier. “When you enter, you encounter a complete silhouette. You see what you want and need to get dressed, from clothes and jewelry to shoes and handbags. This is how many of our customers prefer to shop, and I’m pleased to be able to offer them a more personalized shopping experience.” “The Madison Avenue store marks a new level of sophistication in the way we present the Bottega Veneta brand,” says Marco Bizzarri, President and CEO of Bottega Veneta. “On Fifth Avenue we have a flagship that showcases the complete collection, and on Madison Avenue we have a boutique dedicated to a specific customer in the neighborhood where she lives and shops. This opening not only highlights our commitment in further developing the brand in markets where we are well established, but additionally reflects a strategy even more focused on the customer, enhancing our ability to provide them with an even more optimal luxury shopping experience in markets where the circumstances are right.” To visit our new store: 849 Madison Avenue, New York, NY t 212 879 4182.

http://www.bottegaveneta.com