Currently taking over the windows of London’s Selfridges department store are 15 young, UK-based talents in fashion, art and design. Selected by Selfridges’ creative team as likely rising stars, each shaped their own window display from concept to realisation. The brief was simply to communicate their vision and the essence of their work.

The results range from a full-on spatial installation by Tinker and Tailor to a sculptural concept fashioned by Maarten van der Horst using dismembered, pastel-painted mannequins. This is the second time Selfridges has handed the reins to up-and-coming designers.

Says Sarah McCullough, Selfridges’ windows manager: ‘Last year’s Bright Young Things windows scheme was so incredibly vibrant and original – particularly when viewed within the context of a luxury department store – that the decision to launch the project for a second year was an easy one.’ The 15 windows can be seen until the end of February at Selfridges’ Oxford St. and Duke St. corner.

Photos courtesy Andrew Meredith

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