The danish fashion brand minimum was founded in 1997 by Peder Tang and has expanded rapidly ever since. It started with a small retail shop in Aarhus carrying the name minimum, but after a few years the desire to create led to the minimum label as we know it today. In the early years the company only consisted of three ambitious and passionate individuals ? Today the headoffice in Aarhus comprises 40 dedicated people and is represented throughout Europe.

minimum does not believe in target groups, instead we put a great effort into making the right design and fit. Our philosophy is to give our customers a garment of high quality, unique details and a feeling of having fun wearing them. We focus on designing progressive international male and female fashion with a twisted sense of scandinavian coolness.

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog