We were tasked with creating the new packaging for the entire ecostore range – the body, household cleaning and baby care ranges, and the brand new skin care range. ecostore will not use chemicals that are harmful, unproven or un-needed. The underpinning approach is ‘nothing unnecessary’.

We worked with product designers Phd3 to create pared back and aesthetically simplified bottles, and with New Zealand artist John Reynolds to form a unique and relevant graphic identity. (If John could use fewer marks on the page to get his idea across, he would.)

We developed a graphic system to run across the entire product range that reflect ecostore’s values: human, intuitive, healthy, informative and with ‘nothing unnecessary’. Long time collaborators Deb and Mark Smith continue to represent the cleaning range and baby care range with their disarming and candid black and white photography.

Designed by Special Group

http://www.specialgroup.co.nz