To mark the 20th anniversary of Christian Louboutin, StudioXAG were commissioned to design & produce a spectacular World of Louboutin concept space within landmark London store, Selfridges. StudioXAG also worked alongside the designer on five celebratory window displays revitalizing the Oxford Street and Orchard Street facades.

The windows are composed from a series of 2D graphics, each image photographed especially for the project. Exploring symmetry, changing scale, repetition and kaleidoscopic motion, each window focuses on a different form of movement with specially engineered mechanical elements powering the moving graphics whilst also showcasing key product detailing.

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