The assets of this multi-brand fashion store are based on both the singularity and exclusivity of the exposed collections and accessories. Each season-break is a period of thorough selection for a boutique that seeks unique fashion pieces, both excellent and sophisticated as adventurous and experimental.
For its spatial concept, SAQ decided to adopt these same criteria’s. A careful selection of materials was essential to acquire an atmosphere structured by contrasts. Here raw meets refined, versatile meets sober, basic meets rich, soft meets rough. The size and disposition of this shop is preserved thanks to the introduction of various ‘textile islands’ on the one hand and the light colored physical borders of the space on the other hand. Where as the first allure and structure, the second reveal only discretely their presence and their custom-made skin.
The islands form a dotted pattern around which one circulates, they are a welcome visual and physical break in the client’s shopping promenade. They also offer the opportunity to exchange or explore in a more private way the exclusive creations and accessories on display. In front of the vitrine, the hanging gardens of yarns ornamented with crystals lure the shopper inside.
Designed by SAQ
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