Spread over an area of 9000 sq. feet, set up on two floors, Brand Land features twelve separate sections for twelve different brands; encapsulated in a single store. Some of the prominent brands featured in the store include ZARA, Massimo Dutti, PUMA, Dune London, Forever 21 and DIESEL. The idea was to intelligently craft space for every brand respectively. From the maze of black pipes, adorning the ceiling, there is a distinct characteristic of a sharp, industrial grunge which is met by an array of flooring concepts, ranging from rustic wood to glazed marble, while in complete contrast to everything, the entire store, flanked by the filigree gold railing, boasts off a strong Art Deco, retro finish. Each designated area, with its own palette, seamlessly blends into the next, adhering to the eclectic bigger picture, creating a cohesive symbiosis of various design concepts exhibited, all under one roof.
Designed by Muiz Ud Din Farid / Mark Inn