Converse as one of the brands that have made an icon in the sports industry, wanted to create a high-level flagship store in an important sector of the city of Bogotá, with a welcoming visual concept, is seeking a store concept where the product was the main character while maintaining the brand icons without losing its urban concept. Open spaces, low lighting and focus toward the product were the basic concepts, heavylines, rustic, strong contrasts of color and texture lines marked by the textures and colors of Chuck Taylor shoes.

Designed by Sighinolfi Group

Project Designer: David Medina Medellin