Custo Barcelona’s store image has been completely renewed by a Barcelona based design studio the Dear Design who created a new hallmark by leading the concept back to the origins: the historical and geographical Mediterranean. This theme should be regarded as a geographic area and as a lifestyle at the same time. Attitude, Emotion, Experience, Community and Contrast are the new slogans to distinguish and support the new strategic plan.
Clear, bright and neutral atmosphere was dreamed to reflect the quality and exclusiveness of the stores strengthening brand identity. This new scenario is a remarkable and unique interpretation of geological features on the Mediterranean coast, installing the goods into a familiar and striking landscape surrounded by sets of lights and shades, textures and embossing created for Custo Barcelona. Another important issue was to adapt today’s new models and technologies creating a widespread social network: the Customunity.
Combining these ideas gives customers the feeling of being the member of this community, as a new shopping experience in local and global level worldwide.
This new store concept keeps a sharp balance between art (the creation of Custo Barcelona) and technology (social networking) to bring together the community of Custo Barcelona connecting old and new, history, the origins and the future. The main goal is to show people our meaning of life and how to live in a community where the products are in the spotlight.
Design: Dear Design
Design team: Ignasi Llaurado, Eric Dufourd, Christian Leibenger, Claudia Raurell, Antoine Coubronne
Text: Dear Design
Photos: Jonathan Richards-Picture Studios Ltd
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