House of Madison is a multi-brand flagship concept dedicated to home furnishings and lifestyle brands. Envisaged as an existing shophouse covering two floors, via. reinterpreted the brief with a unique residential flair. To realize the narrative, the studio crafted a series of shifting interior scenes linked by a dramatic sculptural staircase. The main entrance opens into an interior courtyard on the lower floor, conceived as an experimental retail space with a gallery-like setting. The upper level of the House is designed like a lavish apartment. A succession of arches clad in bronze mesh delineate the formerly cavernous interiors, forming striking visual layers while adding a sense of curiosity.
Designed by via.
Lead Designer: Frank Leung
All photography by Lit Ma @ Common Studio
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