The new Kurt Geiger store designed by Found Associates definitely has a sexy, boudoir vibe to it. You’d almost expect to see a leather riding crop or some furry handcuffs adorning the lux red walls. Instead, at 198 Regent Street in London’s West End, you’ll find a dramatic red, carpeted “ramp” outfitted in kicks, “visually linking to the red glass walls at the rear of the store.” Shoes multiply in record numbers, showcased on mirrored tables and cantilevered glass pedestals, behind back lit Kurt Geiger artwork. One thing’s for sure, sneakers have never looked so undeniably sexxxy.
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