Dune wanted a more ‘fashion focussed’ look, so we created a highly visible, fashion statement where the shoe is the heroine – driving customers into stores and increasing customer spend too! The signage fascia and catwalk ceiling are clad in metal, by using magnets the shoes can be seasonally changed to keep pace with the latest fashion trends. The new concept was launched at Aberdeen, Trafford Centre and Westfield Stratford City.
Designed by Four-by-Two
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