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Since 1989, G-Star has been a denim pioneer – originating the concept of ‘luxury denim for the streets”; popularizing raw, untreated denim as a wearable and desirable material; and introducing 3D design into denim construction. For more than twenty years, craftsmanship and innovation have been at the heart of everything G-Star does, inderscoring the philosophy of ‘Just the Product’.

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog






























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