Saint Jean de Luz in the French Basque region is in the midst of the big European board sports cluster. Quiksilver, along with its affiliated brands, is taking new initiatives to improve the image of the region in this sector. After renovating its European head office, the group has opened there a flagship store of 750 square meters, presenting the whole range of Quiksilver, Roxy, DC and Moskova products.
The new store is designed to be a point of purchase, meetings and creativity for the surf scene. No less than 200 boards will be ready for sale at the new shopping temple. Named Boardriders 162, the shop surprises customers with a vast offer of rental services, a “customization terminal” as well as a lounge with comfortable armchairs inviting to use the store’s iPads, computers and other services.