Aesop stores by Torafu Architects, Tokyo

September 16th, 2012 by retail design blog

Aesop’s skincare products emphasise on maintenance to restore the skin’s natural health, and in a similar way we had chosen a key material that reflects this idea for the two stores. OSB (Oriented Strand Board) is a wood which has characteristic textures and patterns, and of which are accentuated are accentuated once sanded and stained in different ways. While associated as a rough material typically used in construction, as it is stained the wood adopts a stone-like appearance. The result is a distinct materiality which be felt throughout the store space.

At Aesop Shin-Marunouchi, the OSB has been stained with a brown colour to distinguish the store with its neighbours within the bright surrounding environment. The central band of display seen stretched across the back wall binds the store space to a single point of focus, naturally drawing customers towards the products.

In the foreground of the shops are stand-alone functional counters that allow the corner shop space to be freely circulated. Small stores require an efficient use of space, so the activities essential to the shop’s operation have been carefully considered and housed into the ‘floating’ boxes to assist in operational processes.

We thought about how the volumes of these counters can be opened at various parts when required, and eventually closed back into a simple box. Even located within a large commercial building, we have focused on how we can clearly reflect Aesop’s brand image into these stores.

Designed by Torafu Architects







http://www.designboom.com/weblog/cat/8/view/22065/aesop-new-shops-in-japan-by-torafu-architects.html

BEAUTY STORES! Selfridges Beauty Hall by HMKM, London
Selfridges Beauty Hall by HMKM, London
The Wright restaurant by Andre Kikoski, New York
The Wright newest restaurant has opened to the public in celebration of the ...
Siam Discovery by Nendo & Urban, Bangkok - Thailand
To allow tech-savvy consumers to relate personally to its products, Siam Dis...
Red Valentino Gateway Arcade concept store by Pierpaolo Piccioli, Hong Kong
Located in Hong Kong’s largest shopping mall, the 135-sq-m store’s brass and...

Leave a Reply

Your email address will not be published. Required fields are marked *