Atomicdust was brought on board to develop branding for the new St. Louis restaurant, Pastaria, the brainchild of three-time James Beard Award nominee Gerard Craft. The restaurant, which opened in late September, is rapidly earning accolades for an accessible but unconventional menu that mixes culinary masterpieces (roasted radish bruschetta, pappardelle with smoked pork and mascarpone) with comfortable classics (like Margherita pizza, and mac and cheese for the kids.)

We wanted our branding and design to embody every aspect of Gerard’s multi-dimensional vision, accounting for the restaurant’s philosophy, its in-development menu, and its space on the first floor of Clayton’s Centene building – a space that was still in the midst of design and construction when we began the project. Gerard’s passion and dynamic understanding of St. Louis’s changing culinary landscape meant that Pastaria’s shape was still evolving. And each of the elements of what would eventually become a great restaurant needed to work in harmony, enhancing each other.

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