Heir to the cutlery business, Guy Degrenne is since 1948 a part of french heritage and became a leader in Table Art in just few decades. Leading manufacturer of cutlery in Europe, and the world’s second biggest player in tableware. The brand intends to redouble its efforts to promote the art of entertaining.

Guy Degrenne asked to the french retail design agency “Brio” dedicated on retail design and merchandising to create a new store concept to enforce brand implantation (stores and in store shops). “We wanted to create a real display of the French tableware know-how” said Eléonore Golovanoff, architect and founder of Brio. The store design strength lies in the variety and scope of its offer in terms of functionality, style and colour.

About Brio
Brio is a dynamic and full-service agency with a storied history of creative excellence. Brio provides a broad range of strategy and creative services, including : retail design & brand-identity, merchandising strategy, retail architecture, global design.