A.R.E. Awards – Pop-Up Store – Grand Prize

Conceived and executed within six weeks, this 5,480-sq.-ft. store for the launch of the limited-edition LeBron James model basketball shoe uses lightweight, flexible material, dramatic lighting, and sound effects to accommodate daytime retail and evening events. With alteration of the pre-existing space prohibited, this temporary installation strengthens brand loyalty by emotionally connecting the product and the consumer. Floor and wall graphics and memorabilia enshrined in showcases under spotlights create a museum ambiance.

Designed by Eight Inc.

http://www.aredesignawards.com/awards_cat_dyn.cfm?cat=Pop-Up%20Store&year=2007