Björn Borg says JA! because, well, we’re Swedish. Björn Borg says JA! to changing the game, just like the tennis legend who gave us our name. Björn Borg says JA! to having fun with fashion. After all, we make clothes for people not models. Björn Borg says JA! to JA! because JA! liberates us to do anything, be anything, express anything, challenge anything and create anything not just in fashion but life as well. So, if you are with us, just say JA!

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog