The imposing facade incorporates Paul’s hand drawings in bespoke cast iron panels designed in conjunction with 6a architects. The interior is decorated with an eclectic mix of stunning design pieces and intricate details, such as the 26,000 dominos covering the accessories room walls.

Significantly extending the pre-existing Paul Smith shop on the corner of Albemarle and Stafford Street, the new space expands into the neighbouring building and will sell clothing and accessories for men and women as well as a selection of furniture. The basement has been converted into a flexible gallery space that will host the work of various artists throughout the year, starting with Walter Hugo’s portraits during Frieze art fair.