The Heartland line of breakfast cereals is a newly conceived experiment by the National Cereal Corporation. The marketing strategy is based on the celebration of breakfast cereal’s all-American roots. Each flavor will be named after a state’s nickname; the pilot being Beehive honey squares. The packaging seeks to stand out from the visual cacophony of the competition, a blatant contrast to the standard cereal box approach.

Designed by Lacy Kuhn

http://www.lacykuhn.com/