Recently our studio completed the design for the Promotion display of Nike pinnacle store (PS7 store) in Causeway Bay as most busy shopping area in Hong Kong. Nike PS7 store in CWB is not an ordinal retail store. This concept store generates “Nike Life style” atmosphere in a space. Nike PS7 store only sells premium items which are selected from all over the world. It positions as pinnacle store in Nike Asian regional store.

The entrance area functions as gallery space to promote the highlight item in every 2 months time. Therefore we are requested high-demand to create exciting design in each time. Now “Air Force 1” shoes is promoted with multi-layered shoe’s shape molding at entrance wall which identifies “Air Force 1” characteristic, and floating white “Air Force 1” in movement at island display.

Designed by Studio ARRT