Chicagoland shoppers recently welcomed an exciting new addition to the Magnificent Mile when AT&T opened the doors of its first-ever “brand experience” store at 600 N. Michigan Avenue. “We want this store to convey the wow factor of what our technology can do,” says Kent Mathy, AT&T North Central Region president. “It’s a place where our customers can experience the wonderful technology that is available to them today, along with a glimpse at what’s to come in the future.”

The 10,000-square-foot store features AT&T’s first retail demos of a connected car and AT&T Digital Life home security and automation services. Shoppers will also find exclusive designer products by Chicago-area artists and Chicago-themed accessories. Other features of the new flagship include the Explorer Lounge, where customers can try out new apps in the Apps Bar, or in the Lifestyle Boutiques, where customers can see how the latest mobile devices can enhance their lives when matched with the right applications or accessories. Says Mathy, “We designed this store to bring to life our tag line, It’s what you do with what we do.”

http://insider.att.com/articles/what-s-in-store